Friday, March 20, 2015

Future of Independent Media - Setting the Agenda

Are you busy right now? No? Flip on CNN for a few minutes, I'll wait...

Notice how there wasn't anything on there that really questioned what was going on? You can say that is was good coverage and they covered whatever event was going on with due diligence, but that was not really the best that they could do because of corporate influence. The major media outlets such as CNN, Fox News, etc. set the tone for what is discussed in the media.

A change needs to be made in American media. Commercialism and the never ending search for more money has established a journalism culture in today's society that restrains major media outlets from really speaking their minds. Only independent media outlets, which do not have any flashy corporate sponsors that need to kept happy, are reporting on the serious issues with a truly unbiased opinion.

While the major outlets are reporting what is happening, they are not always reporting everything, certain bits of information are often kept out of reports, because setting the agenda in a manner that most benefits themselves is more important that journalism integrity. If only compensation was given for wholesome and unbiased reporting, but the world that we live in, and the world we will always live in, will be commercialized with a corporate bias.

With conglomerations, almost everything that you find on TV is being brought to you by a higher source. ESPN is the best example of this world of conglomerates, as they are owned by Disney. Everything done at ESPN is consciously done in the best interest of their owners, as they need to keep the big boss happy in order to keep their jobs. Media personalities so well known for their outlandish views at ESPN, such as Stephen A. Smith and Skip Bayless will say things to stir the pot, but they are not actually causing any major controversies typically, because they need to keep their Mickey Mouse overlords pleased. Certain cases of suspensions have shown that some personalities can have the whip cracked on them, but that is just Disney flexing their muscles to make sure that everyone stays in line.

You never see independent media sources in the major news, because conglomerations are afraid to touch them, because those independent voices could change the media landscape in a manner that does not fall in line with the head honcho's vision. Unfortunately, this is not a system that is set to change, as money rules the world and those conglomerations have endless outlets to make sure that they continue to control to minds of American consumers.

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